The Iniciativa PIPA works to transform Brazil by bringing together favelas and low-income communities with philanthropy. By valuing the potential and diversity of these territories, its mission is to contribute to democratizing access to private social investment in Brazil, helping to build a world in which philanthropic and private resources are accessible to grassroots organizations in favelas and low-income communities.
Contribute to democratizing access to private social investment in Brazil.
- Encourage and support knowledge production to connect Brazilian low-income collectives and movements to philanthropic resources.
In 2025:
R$ 300.000
Total contribution:
R$ 420.000
2024 to 2026
Iniciativa PIPA
Photo: Beatriz Gimenes/Acervo Iniciativa PIPA
“2025 was a very important year for the institutional trajectory of the Iniciativa PIPA. We opened our CNPJ (Corporate Taxpayer ID), completed the entire legal institutional process for PIPA, delivered two reports, launched a podcast, and focused on articulations of great relevance to PIPA, in addition to having a broad advocacy agenda during the COP. The partnership with Beja is very important, as we have a synergistic vision of the philanthropy we want the ecosystem to exercise. This allows us to envision executive and coordinated advocacy partnerships that are strategic for both institutions. Over the past year, we have realized that comprehensive and in depth planning along with dedicating more time to internal alignment, helps us navigate this ecosystem better and go higher and further.”
Gelson Henrique
Member of the founding board of Iniciativa PIPA
With 20 years of existence, the Fundação José Luiz Setúbal mission is to promote children’s health through assistance, knowledge generation and dissemination, philanthropy, and advocacy.
It works on issues such as respiratory health, food and nutritional security, high-complexity pediatrics, mental health and well-being, promoting efforts to combat violence against children and the strengthening of civil society.
The research aims to gain knowledge about:
- The field of philanthropy in Brazil;
- The experiences, knowledge, and expectations that constitute the philanthropic practices of these actors.
In 2025:
R$ 100.000
Total contribution:
R$ 200.000
2024 to 2025
Fundação José Luiz Setúbal
The Aliança pelo Fortalecimento da Sociedade Civil is a coalition of third sector organizations, experts, philanthropists, and law firms that work together to build and consolidate a promising legal, legislative,
and institutional environment that is more just, democratic, and secure for those who work in brazilian civil society and face regulatory, fiscal, and bureaucratic challenges.
Contribute to the strengthening of brazilian civil society through strategic coordination within the sector and strengthen the demands of philanthropy.
The Instituto Beja is responsible for the Alliance’s executive secretariat, supporting the management of the coalition, which involves:
Monitoring tax reform;
Holding regular meetings in Brasília with government representatives;
Collecting data and conducting research;
Coordination with other organizations;
Holding meetings, monthly plenary sessions, and workshops.
In 2025:
R$ 363.825
Total contribution:
R$ 1.149.177
Continuous, since 2023
Aliança pelo Fortalecimento da Sociedade Civil
Created in 1989, GIFE is an association of private social investors in Brazil, bringing together institutes, foundations, and funds (family, corporate, independent, or business). It currently has a network of more than 170 members. According to data from the 2024-2025 GIFE Census, the brazilian private social investment (ISP) reached R$ 5.8 billion in 2024.
Strengthen the philanthropic sector in Brazil and enable GIFE to continue fulfilling its purpose of promoting spaces for coordination, reflection, and production of content and knowledge about the sector, encouraging the involvement of new actors and coordinating advocacy efforts, as it did in preparing recommendations for the G20.
- Presence in the development of strategic agendas;
- Encouraging debate among GIFE members;
- Support for the development of new actors in the field of private social investment (PSI);
- Contributing to and promoting the production of content and knowledge relevant to the sector.
In 2025:
R$ 333.333
Total contribution:
R$ 1.000.000
Association and institutional development
2024 to 2028
Grupo de Institutos, Fundações e Empresas (GIFE)
An open and democratic network of individuals and organizations that have voluntarily come together since 2012 to help make giving part of brazilian culture. The MCD believes that, in order for the country to fully develop its potential, it is necessary to engage in causes and rojects for social and environmental transformation, managed and executed by civil society organizations.
- Contribution to a task force of members that worked on developing guidelines for the collective’s activities;
- Support for initiatives such as the Donation Monitor;
- Encouragement and support for knowledge production;
- Support in the process of strengthening and expanding the movement’s structure, hiring senior professionals for the team and improving governance.
In 2025:
R$ 50.000
Total contribution:
R$ 100.000
2024 to 2025
Movimento por uma Cultura de Doação (MCD)
Photo: Movimento por uma Cultura de Doação
“The partnership with the Instituto Beja was fundamental in enabling 2025 to be experienced as a year of planning, listening, institutional deepening, and strategic reflection for the Movimento por uma Cultura de Doação. It was a year marked by dialogue and structural debates about what it means to act as a movement in the philanthropic field, how to sustain this action in the long term, and how to continue expanding and strengthening the culture of giving in Brazil. One of the main lessons learned from this relationship was the importance of building partnerships based on proximity, trust, and a shared vision. Beja’s support also made it possible to hire a more senior team, which was essential for the movement to prepare consistently for the challenges and responsibilities of the next cycle."
Dani Saraiva
Member of the executive coordination of Movimento por uma Cultura de Doação
Co-created by the Instituto de Cidadania Empresarial (ICE) and three organizations, with the support of eight institutions - including Instituto Beja - Coalizão pelo Impacto aims to empower local ecosystems together with dynamic organizations that support entrepreneurs, in order to boost six impact ecosystems across Brazil, with up to 600 businesses supported in the country’s five regions.
To enhance the process of strengthening ecosystems that support impact entrepreneurs in six cities in the five regions of the country: Fortaleza (CE), Campinas (SP), Belém (PA), Brasília (DF),
Paranaguá (PR), and Porto Alegre (RS).
- Support for the evaluation process conducted by Kearney Consulting, which will assess: the progress of cities and progress by dimension.
In 2025:
R$ 375.000
Total contribution:
R$ 1.650.000
2023 to 2026
Coalizão pelo Impacto
Universidade de São Paulo (USP) scholarship program for students from public schools and in situations of socioeconomic vulnerability;
Currently, 50% of USP entrance exam places are reserved for public school students and ethnicracial
quotas. Now the challenge is to enable these students to complete their degrees.
Structure the endowment based on a replicable model in order to inspire financial support strategies for quota students at public universities in Brazil, in addition to providing legal support and carrying out advocacy actions in favor of the development and implementation of public policies for permanent scholarships for quota students at public universities.
- Coordination with Ultra High Net Worth Individuals (UHNWI), large companies, and alumni, including a plan for events, large-scale
campaigns, and engagement with companies through incentive policies focused on fundraising for USP Diversa. - Strengthening the supporters committee;
- Presentation of the project and the impact of scholarships for quota students to the Minister of Finance, Fernando Haddad, and Rosangela Lula da Silva;
- Creation of an advocacy plan for Scholarships’ Bills in Public Educational Institutions with resources from the Social Fund applied at the federal, state, and municipal levels.
In 2025:
R$ 40.638
Total contribution:
R$ 6.013.070
Continuous, since 2023
Fundo patrimonial (Endowment) – USP Diversa
Public square located in the Leblon
neighborhood of Rio de Janeiro (RJ), adopted, revitalized, and managed by Instituto Beja since 2022. The square features the Institute’s mascots, such as Pedrinho, named after Pedro Alberto Fischer, Cristiane Sultani’s husband, and his companion, the dog Beja.
By revitalizing and caring for Praça Atahualpa, Instituto Beja aims to provide a plural, diverse, safe, and democratic public space for intergenerational interaction, strengthening community ties with purpose and responsibility.
- Revitalization of the square;
- Promotion of events on commemorative dates;
- Organization of cultural activities during the week and on Saturdays;
- Establishing connections and partnerships between social projects, organizations, collectives, professionals, and community groups in order to promote collaborative actions and activities.
In 2025:
R$ 579.304
Total contribution:
R$ 1.034.217
Continuous, since 2022
Praça Atahualpa
“Pedro e Beja - Uma Aventura Animada” is a series by Instituto Mar Adentro, produced by Arte Point Produção Cultural and supported by Instituto Beja. The production follows the adventures of the two protagonists: Pedro, a curious and creative boy, and Beja, his dog and best friend, a natural leader as they explore various scenarios full of challenges and discoveries.
Combining culture, entertainment, and civic education with lighthearted animation, humor, and accessible language, the project invites children and young people to reflect on the
importance of preserving the environment, valuing differences, and taking an active role in building a more just society.
- Use of Art Education as a tool to address relevant issues in a playful way, encouraging children and young people to adopt good habits and become active citizens in the community where they live;
- Production of the second season of the series, consisting of three five-minute episodes, with the themes: self-esteem, the environment, and respect and tolerance.
In 2025:
R$ 314.525
Total contribution:
R$ 762.383
2023 to 2025
Pedro e Beja - Uma Aventura Animada
