Listen to the poem:
Roots and direction
Listen to the poem:
- ThePlus Audio
Nothing begins on the surface,
Before form there is foundation;
Before the height that is announced,
There is silence and deepening.
I deepen before I rise,
I steady the invisible that sustains me;
It is in what cannot be seen
That my strength is guided.
What sustains me is not rigidity,
It is consistency that transcends time;
Roots know where to plant their feet
Even when the wind blows hard.
They are not visible, but they sustain
Everything that rises toward the sky;
The deeper they settle,
The firmer and freer the movement.
Rivers do not advance by chance,
Trees do not lean without reason;
Seeds hold, in their first step,
The entire memory of their expansion.
I do not stray because I know where I come from,
I do not hesitate because I know where to grow;
Between what sustains and what I draw,
I find balance to remain.
Time can alter landscapes,
Redraw contours on the ground;
But what is born in alignment
Always finds its direction.
I continue because I am rooted,
I move forward because I know my course;
And every well-founded
life Leaves a deep mark on the world.
Since its creation in 2021, Instituto Beja has been constantly thinking about new models and ways of working for itself and for Brazilian philanthropy, reviewing its strategies, circulating in different spaces, rethinking its relationships with partners, exchanging experiences and knowledge with its peers and, above all, assuming the character of an institution that both learns and teaches.
In 2023, the Institute underwent a period of revisiting and renegotiating its Theory of Change, which, at the time, prioritized action based on three strategic pillars: Knowledge, Advocacy, and Laboratory.
The following year, it was time to rebrand the Institute: with “oxygenate” as the keyword, this process gave Beja a new way of presenting itself to the world, based on clear, objective communication that reflects the strength and authenticity of the organization.
In 2025, in a new era of renegotiation, the Institute’s strategic planning and programmatic review promoted further structural changes in its way of operating.
Despite all these phases and transformations—which represent a natural movement for institutions that are willing and open to learning—the essential purpose that gave rise to the Instituto Beja remained the same: to contribute to a more just and equitable society through the strategic and efficient use of philanthropic resources, always aiming for a multiplier effect.
Promote positive impact in the field of philanthropy by fostering innovation, collaboration, effectiveness, and engagement of civil society, the private sector, and government to solve systemic problems.
To become a benchmark institute in the philanthropy ecosystem, recognized for implementing, inspiring, and catalyzing innovative, collaborative, and effective philanthropy to unlock potential levers,
bringing real impact to systemic problems.
Respect, listening, empathy, belonging, acceptance, resilience, responsibility, dreams, affection, curiosity, and innovation, acting on all these fronts intersecting with personal leadership through the development of self-awareness and self-confidence.
Manifest
To change the world, you need willpower.
Resources. Questions.
And someone to bring it all together.
But go further: Listen. Exchange. Evolve. Innovate.
Bring oxygen to the system.
Help it breathe.
Don’t settle.
Look beyond the status quo.
Have the freedom and security to bring a new point of view.
Don’t be tied down.
And tie up loose ends.
Bring together those who want to do it, those who have resources,
those who have criticism, and oxygenate everything
so that the joint solution can flourish.
Let it be the agent of renewal.
Let us all learn from nature:
nothing grows without O₂.
Life needs air.
And philanthropy needs fresh air.
That is why Beja was born: to articulate new possibilities
for philanthropy
by oxygenating processes, spaces, and relationships.
Beja. Oxygenating philanthropy since 2021.
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Currents of the year
Milestones and crossings
New paths
The directions of the Programmatic Axes
